Feedback buttons are the simplest instrument in this trade and they are popular for a good reason: a press costs a customer nothing and produces a number every single day. What they cannot do is tell you why, or who, and a wall of daily averages with no comments attached tends to be watched for a month and then ignored. Getting value from them is mostly about deciding in advance what you will do when the number moves.
What a press actually means
A press records a mood at a moment, influenced by the queue, the weather and whatever happened just before. That is not a weakness as long as you read it as a series rather than an event: hundreds of presses a week average out the noise, and a shift that persists over a fortnight is real. A single bad day means nothing and should not be presented to anybody as if it did.
Deciding the threshold before you install it
Agree what number triggers a look and who does the looking, and write it down before the terminal arrives. Without that, the score becomes wallpaper: everybody glances at it and nobody owns it. With it, you have a small standing job, which is the only form in which feedback work reliably survives contact with a busy week.
What to attach to the press
Time of day and location are free and they change what the number means: a dip at four in the afternoon on one site is a staffing question, not a service one. A short optional comment after the press converts a fraction of them into something you can act on, and that fraction is worth more than the whole average.
When buttons are the wrong instrument
If the thing you need to know requires more than one bit of information, or if you need to be able to reply to the person, buttons will not get you there. They are excellent at volume and useless at follow-up, so most businesses that keep them end up pairing them with an identifiable ask rather than replacing them.
Questions people ask about feedback buttons
Are feedback buttons worth it?
They are, if somebody owns the number. As a source of daily volume they beat every other method; as a source of things you can act on they need a comment or a paired identifiable ask.
What score should we aim for?
Your own last quarter. This site publishes no benchmarks, because a good score in one trade and one location says nothing about yours.
How long do people keep pressing?
Indefinitely, as long as the terminal is somewhere natural and works instantly. Response falls when it is moved somewhere awkward or when the screen asks a second question.
Can Csatzo hold button presses?
Yes, as responses on a round, with the site and the time attached. What it adds is the identifiable half: the answers you can actually reply to.